The Association of Science and Engineering Technology Professionals of Alberta (ASET) is Alberta’s professional regulator for applied science and engineering technology professionals under the Engineering and Geoscience Professions Act. ASET protects the public by setting and enforcing rigorous standards for certification, ethics, and professional practice, holding registrants and permit holders accountable across 21 disciplines and more than 120 occupations.

It’s a new day for ASET

At a pivotal moment in its evolution, ASET is strengthening its role as a modern professional regulator focused on public protection, transparency, and right-touch regulation. ASET continues its transition to a sole regulatory mandate. Through effective oversight and governance, ASET ensures practitioners meet competency and ethical obligations, supports industry confidence in regulated professionals, and reinforces accountability across Alberta’s technology workforce.

ASET’s work strengthens public trust, supports industry confidence, and advances professional standards that contribute to safe, high-quality engineering technology practice across the province.

THE ROLE

The Marketing & Communications Manager is responsible for managing the overall direction and execution of ASET’s communication strategies. This role ensures that communication tactics and channels support ASET’s vision and priorities, including enhancing brand recognition, increasing registrant engagement and retention, and promoting ASET’s role as a professional regulatory organization. This position oversees the development of high-quality content, strategic marketing campaigns, and digital engagement initiatives to effectively reach and inform registrants, stakeholders, and the broader community.

Reporting to senior leadership, this Manager works closely with regulatory, policy, and member services teams to translate complex technical and regulatory information into clear and accessible communications.

This role is based in Edmonton.

THE CANDIDATE

Core Competencies

• Post secondary education in Communications, Marketing, Public Relations, or a related field.
• Significant organizational leadership experience in marketing and communications, with leadership responsibility.
• Experience in a regulatory, professional association, public sector, or highly governed environment with an understanding of the relationship between legislation and professional regulation.
• Strong ability to communicate complex or technical information clearly and accurately.
• Proven experience managing digital platforms, campaigns, and stakeholder communications.

Preferred

• Familiarity with public accountability, governance, and regulatory communications.
• Knowledge of accessibility standards and inclusive communications practices.
• Experience working with engineering, technology, or other regulated professions.

Skills & Competencies

• Strategic thinker with strong execution skills.
• Sound judgment in sensitive or high-stakes communications.
• Collaborative leadership style with the ability to influence across functions.
• Competency in utilizing social media and various tools including WordPress, Mailchimp, Adobe Creative Cloud, Dropbox, SurveyMonkey, etc.

Key Responsibilities

Strategic Communications

• Manage and set priorities for the communications functions at ASET.
• Serve as the managing editor and lead writer for all ASET publications and communications channels, including the Annual Report, e-newsletters, the website, social media, and marketing materials.
• Liaise with ASET departments to plan and execute communications tasks (i.e. registrant renewal, CPD Audit, and more).

Marketing and External Relations

• Lead ASET’s external communications strategy, including, but not limited to, industry and academic partners.
• Develop and oversee marketing campaigns that promote ASET as a professional regulatory body.
• Represent ASET externally at trade shows, career fairs, partner meetings, and networking events, highlighting the engineering technology profession, certification, and ASET’s role in ensuring public safety.

Special Projects

• Lead the execution of the annual Council election.
• Support the executive team on special projects as needed.

Team Leadership and Collaboration

• Promote continuous communication improvement and efficiency.
• Oversee departmental budgeting and monitor expenditures.

We understand and appreciate our clients’ ever-increasing desire for candidates to reflect the communities in which they work and live. The Vogel Group is committed to inclusivity and diversity as we search for outstanding leadership talent for our clients.

We encourage candidates of all ethnicities, cultural backgrounds, physical challenges, sexual orientations, and identifications to feel confident in exploring and declaring candidacy for any of our search assignments.

For a full profile or to apply, please contact:

Rick Vogel, ICD.D                       

Founding Principal                       

780.665.4965 ext. 101                  rick@thevogelgroup.ca